Glenna Read

I am an Assistant Professor of Advertising in the Department of Advertising and Public Relations in the Grady College of Journalism and Mass Communication at the University of Georgia and the founder and director of the Brain, Body, and Media (BBAM) Lab. My research focuses on interactions between media messages and identity with an overarching interest in social, cognitive, affective, and physiological mechanisms. My primary line of research examines processes underlying responses to identity/representation in media messages. Other research interests include the use of media and communication technology to promote positive health and social outcomes.

My teaching experience and interests revolve around media planning/strategy,  media psychology, advertising/PR research, consumer neuroscience, and media psychophysiology.